Website Performance KPI’s
Total visitors
New visitors vs. returning visitors
Goal conversions
Top Content
Top landing pages
Bounce rate
Time on website
Time on page
Top traffic sources
Top referral sources
Top search key words
Targeted organic search key phrases
Targeted paid search key phrases
Targeted paid search campaigns
Behavioral pathing (website click through rate, conversions)
Email/newsletter open rate, click through rate, conversions
Goal Conversions