CMG is not the only group of its kind, however, and other color analysts have come to different conclusions about which colors will be popular in coming years. In 2012, CMG declared Boyz-N-Berry, a bold purple, to be its Color of the Year." In Contrast, CMG's main competitor Pantone selected Tangerine Tango as its top color for 2012. A strong red-orange color, Tangerine Tango was chosen for its energy and strength at a time when the economy was down, and many people wanted to cheer up and feel more optimistic, "There's the element of encouragement with orange," said Leatrice Eiseman, executive director of the Pantone color Institute. "It's building on the ideas of courage and action, that we want to move on to better things."