Weaknesses:
Ownership is not shareholding system: The ultimate controlling shareholder of Qingdao Haier
is a Haier Group, which is socialist collective owner instead of a state-owned company (Yan Jianjun,
Hu Yong, 2001), which shows a gap between MNC and Haier in the section of capital, technology,
management and so on.
Asymmetry of Information disclosure: Haier have been developing speedily so that people
have no doubt its internationalization. However, external information technology system especially
with domestic suppliers, distributors of electronic data interchange (EDI) has been in a dilemma
(Wu, 2007) which led to the reductions of procurement and distribution costs are still difficult to
completely achieve. The external environment is leading to an unsuccessful information structure.
Opportunities:
Consumer preferences have been converted to eco-friendly productions, which will lead to
Haier's products to the trend of energy-saving and environmental (Xu Liang, 2012) protection. To
the personalized consumer, "Distinctive" has been pursued by the consumer purchase criteria with
that the appliance design style is able to meet the fashion trends, while coordinating with the entire
home-style mix.
Threats:
The prices of raw material are generally rising for increasing the cost of production of Haier.
The high inflation in China (Kenneth Rapoza, 2012) may result in Haier's commodity exports
shrinking to affect Haier overseas markets.