The Venezia is the newest theme shopping and attraction village in Hua Hin, following the growing popularity and undeniable success of other similar weekend destinations in Thailand. Palio in Kao Yai was probably one of the triggers for such epidemic frenzy for pretty villages, followed by the beautiful Santorini Park in Hua Hin and the now famous Asiatique in Bangkok.
The concept of a shopping village is simple: instead of building a boring shopping plaza with rows of anonymous shops, pick a photogenic world destination or a fun theme, add plenty of romantic photo opportunities, plus a couple of attractions and entertainment venues, and there you have it: weekenders will flock to your village every weekend to play the romantic photographer and incidentally eat, shop, play and ultimately fulfill the real purpose of such a theme park: spend money.