The characteristics, lifestyles, and attitudes of Generation Y include older teens and young adults. They are self-absorbed and self-reliant with a strong sense of independence and autonomy. They want results and are not as concerned with the why of it . They are image-driven and make personal statements with their image. They have a greater need for peer acceptance, connecting with their peers, fitting in, and social networking. Generation Y individuals are open-minded, optimistic, goal oriented, and highly motivated toward their perceptions of success. Eight key values have been described for Generation Y : choice, customization, scrutiny, integrity, collaboration, speed, entertainment, and innovation. Efficient multi-tasking helps them be successful.