These results indicate the sample adequacy for the use of factor analysis, to clarify the factor structure
factors were analyzed by Varimax analysis respectively. Factor analysis results indicated to download three
factors (word of mouth , non price sensitivity, and complaint behavior).The three factors have accounted
64.759% of the total variance in the data, and all statements had included high downloads that exceed (0.5) with
self average values of (3,022). Reliability coefficients associated with these factors were (0.8542 ,0.8784, 0.
7236), respectively.
Based on factor analysis, some dimensions were changed or deleted where reliability dimension and
responsiveness dimension were reduced in one dimension that is responsiveness dimensions due to the
overlapping in responsiveness and reliability statement ,and re-named as quick responsiveness while tangibility
and empathy dimension remained , and security dimension was deleted due to downloading two statements of
security statements both empathy and tangibility.
Accordingly the following hypothesis have been approved:
Ho.2 There is no statistically significant impact of response level on customers loyalty in five stars hotels.
Ho.3 There is no statistically significant impact of tangibility level on customers loyalty in five stars hotels.
Ho.5 There is no statistically significant impact of empathy level on customers loyalty in five stars hotels.
These results indicate the sample adequacy for the use of factor analysis, to clarify the factor structurefactors were analyzed by Varimax analysis respectively. Factor analysis results indicated to download threefactors (word of mouth , non price sensitivity, and complaint behavior).The three factors have accounted64.759% of the total variance in the data, and all statements had included high downloads that exceed (0.5) withself average values of (3,022). Reliability coefficients associated with these factors were (0.8542 ,0.8784, 0.7236), respectively.Based on factor analysis, some dimensions were changed or deleted where reliability dimension andresponsiveness dimension were reduced in one dimension that is responsiveness dimensions due to theoverlapping in responsiveness and reliability statement ,and re-named as quick responsiveness while tangibilityand empathy dimension remained , and security dimension was deleted due to downloading two statements ofsecurity statements both empathy and tangibility.Accordingly the following hypothesis have been approved:Ho.2 There is no statistically significant impact of response level on customers loyalty in five stars hotels.Ho.3 There is no statistically significant impact of tangibility level on customers loyalty in five stars hotels.Ho.5 There is no statistically significant impact of empathy level on customers loyalty in five stars hotels.
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