3.5. Social
The social aspect is two dimensional; it refers both to individuals and organizational levels. According to Lehtonen (2004),
concrete material circumstances lie at the basis of the social dimension while the social phenomena themselves are immaterial
and therefore difficult to analyze. Hall and Matos (2010), emphasize that the social dimension of sustainable development is
emerging as the key challenge in sustainable development, due to the fact that companies have to involve a wide range of
stakeholders with different goals, demands, and opinions that may interpret the same situation differently.