Based on the Upper Echelon Theory, the purpose of this study is to examine the mediating role of strategic decisions on the relationship between executives’ demographics and innovation. Figure 1 presents a conceptual model that examines first the direct effect of executives’ demographic characteristics on strategic decision-making process, namely financial reporting and rule formalization and then the effects of strategic decision-making processes on innovation. Finally, it suggests, and statistically tests, the mediating effects of strategic decision processes on demographic characteristics-innovation relationships.