The job of a sales promoter is a varied and challenging one. Sales promoters first need to identify those who would be interested in the product. They should then present the product and demonstrate its features and benefits. They can do so by using lectures, films, charts, presentations, etc. They must know the product or the service through-and-through, so that they will be able to answer every question and address every need. Ultimately, their goal is to make potential customers identify with the product and convince them to purchase it. Good sales promoters are highly sought after as they among the main factors that can push a company towards success. Therefore, it is often recommended that they be located and recruited by designated companies who specialize in hiring sales executives and sales staff and know what the needs for this profession is.