Advertising has become integrated with daily life. Originally, advertising was created to help someone sell something. That means the ultimate goal of advertising is to increase the advertiser's sales. However, in preparation for an advertising campaign, a more specific advertising goal is required to provide advertisers or advertising agencies a certain direction regarding how the campaign will be executed and how the campaign will be evaluated after the campaign period. Moreover, advertising is the largest financial source for mass media and has a powerful effect on society. Nonetheless, advertising is sometimes subjected to wide criticism due to the fact that advertising is the most visible marketing activity of advertisers. Because it's so visible, advertising gets criticized frequently, for both what it is and what it isn't. Many of the criticisms focus on the style of advertising, saying it's deceptive or manipulative. Advertising has a lot of influence on the social today Therefore, some manufacturers who need the exploitation thus using ads to lure consumers trust and buy their products, which in fact the product may not be as advertising. The use of advertising than reality Is lying to consumers and consumers have been damaged.