By now, most companies realize that social media isn’t a fad and it’s not going away. But
many businesses still struggle with how to effectively bring social media into the
organization. There’s a recognized need for establishing structure to protect the company.
On the other hand, too much structure can paralyze the authenticity that consumers have
come to enjoy when interacting with their favorite brands.
For human resources professionals to successfully support the needs of both the business
and employees, they need to become familiar with the main functions of social media
utilization within the workplace. Then they need to develop a cohesive strategy aligning the
function with social media best practices and expected outcomes