Suppose Alice had only sold two call options and invested $27 of her own money to buy the asset; then if the market goes up, her portfolio is worth $344; whereas if the market goes down, it is worth only $28.
This latter figure is a markedly lower return than she could get from investing her $27 in bonds, which at 12% interest would be worth $30.24 at the end of the year. If the asset price increases,
then Alice has done well, but the point is that this good outcome is only achieved by taking the risk that the portfolio will fall in value relative to bonds.