Research design
It is our core responsibility to fulfil the gaps in the Stop Smoking Wales’ knowledge in order to help them with their decisions regarding the upcoming informational anti-smoking campaign. The above five objectives are an indication of the main focus of this marketing research. This section being the most essential part of the marketing research proposal focuses on the structure of the research, the techniques used to obtain data to solve the given problems, and the sample size. The techniques used to solve these problems vary due to the diverse nature of each problem.
For the purpose of this research, our research design is adapting both exploratory design; as well as, conclusive design. The exploratory research will allow us to explore the insights of the problems which are difficult to measure; on the contrary, the conclusive research will help us in measurable problems.