Hot Pot now has 77 stores nationwide.
The original Hot Pot Suki Shabu has been changed to two all-you-can-eat brands:
- Hot Pot Inter Buffet (229 baht ++)
- Hot Pot Inter Buffet Value (159 baht net excluding drinks).
Each brand is selected to fit the location and target group. For example, Hot Pot Inter Buffet Value is made for hypermarkets like Big C, Tesco Lotus and Carrefour.
We’ve found our way to success once our first Hot Pot Inter Buffet had been launched at Central Rama 2. We’ve become the leader in the buffet market. Once people think about buffet meal, we’d be in the first to come up in their mind. These two brands will be the target of our expansion from now.