By having considered all the costs of startup and operation, and by being realistic with respect to projected production levels and the price that the product will bring at harvest, the culturist can establish his or her credibility. Outrageous claims of future profits will drive savvy investors away. Once again, many have fallen prey to supporting schemes that had little or no chance of success, so they now have done their homework in many cases and know what the realities are with respect to the cost of development and the profit potential.