Over the years, consumer packaged goods giant Procter & Gamble has elevated collaborative planning, forecasting and replenishment (CPFR) to a supply chain art form, and Gartner’s analysts describe P&G as having one of the mature demand management capabilities of any company in any industry. P&G recently opened an innovation center in Singapore which will house 250 research labs, with the aim of testing, reformulating and launching products faster. The center will also use 3-D printing to develop new product packaging designs more quickly.