Many business cluster need to change business strategies to electronic service for challenge in the digital era such as e-government , e-university , e-banking etc. But In fact. Many organization in Thailand still lacks the e-commerce skills and legal framework necessary to support e-commerce. As a result, most businesses operating in Thailand have been unable to take full advantage of the opportunities it offers.this research explores the perceptions of 373 Thai e-commerce entrepreneurs on the factors considered significant for their business’s success. The study focuses on the relationships between entrepreneurial characteristics and environmental success