New sources of supply - Red Bull enters sport
As well as cementing Red Bull's place with trendy, influential Generation X and Y, Red Bull soon sought to establish the brand as a sports property, beginning with its early marketing as a provider of energy and added stamina. Credited with creating the energy drinks market as it is known today, Red Bull avoided competing directly with establi hed carbonated drinks, Pepsi or Coca-Cola, as well as better-known sports drinks like Gatorade and Lucozade, while establishing a pres ence in both sport and popular culture just the ame. Red Bull's place in sport, as well as positioning its energy drink a being beneficial for athletes and a driver of per formance, has led to the creation both of new and innovative sports properties, and the sponsorship and eventual ownership of mainstream sports properties, and serves as a perfect example of the entrepreneurial potential in sport and the unique strategic and activities undertaken by the Red Bull brand.
New sources of supply - Red Bull enters sportAs well as cementing Red Bull's place with trendy, influential Generation X and Y, Red Bull soon sought to establish the brand as a sports property, beginning with its early marketing as a provider of energy and added stamina. Credited with creating the energy drinks market as it is known today, Red Bull avoided competing directly with establi hed carbonated drinks, Pepsi or Coca-Cola, as well as better-known sports drinks like Gatorade and Lucozade, while establishing a pres ence in both sport and popular culture just the ame. Red Bull's place in sport, as well as positioning its energy drink a being beneficial for athletes and a driver of per formance, has led to the creation both of new and innovative sports properties, and the sponsorship and eventual ownership of mainstream sports properties, and serves as a perfect example of the entrepreneurial potential in sport and the unique strategic and activities undertaken by the Red Bull brand.
การแปล กรุณารอสักครู่..