QUESTION 2: List and define the steps in the NPD process and the major considerations in managing this process.
From Chapter 9, here is the 2nd question to practice your essay writing and analysis skills, good luck.
TO ALL PoM STUDENTS:-
This weeks Question: describe three major pricing strategies, and the importance of understanding Customer-Value perceptions. Essay format with detailed examples please.
The final Question: From Chapter 14.
Question: Define the five promotion mix tools for communicating customer value, and why are they important?
Essay format with detailed examples please