In this study, it has been found that there are seven factors which influence consumers’ laptop purchase decisions. These factors can be stated as follows: core technical features, post purchase services, price and payment conditions, peripheral specifications, physical appearance, value added features, and connectivity and mobility. On the other hand, stayers, satisfied switchers and dissatisfied switchers demonstrate a significant difference only in one factor: price and payment conditions. The results show that when compared to stayers and satisfied switchers, dissatisfied switchers give less importance to price and payment conditions related factor