4. Competitive Environment
Direct competition
There are a lot of direct competitors as people in Thailand tend to like drinking kind of fresh milk .as a result , the number of milk and toast shops are increasing continuously. Moreover all the most the shop provide similar products and price so , it can be a big problem .
Indirect competition
On the other hand , There are several indirect competitors such as coffee shop and bakery shop because even they didn't sell directly milk but they can be problem for the milk and toast because the products are not totally different .
5. Competitive Advantage
Think ‘Milk focus on high quality product and service and products are suitable for children or people who want to find place to relax or even workplace .Moreover , the owner of Think'Milk set a reasonable price to satisfy the target customers .Word of mouth is also the advantage because customers will talk to their about impressive experience for the shop .
6. Market Strategy
Think'Milk has planned to promote its products by using the social media. Advertising in facebook and also create the promotion to stimulate the sale .In additional, if Think'Milk's revenue is stable and can make a lot of profit. The owner has the plan to expand shop and create the franchise in the future.