What is a press release?
A press release is a standardised way of communicating with journalists. If written well it will tell them what the story is at a glance – making their job easier and making it more likely they will cover your issue. Journalists get hundreds of press releases every day so you need to make sure yours stands out from the crowd.
How should your press release look?
A press release is the quickest and easiest way to get free publicity. If well written, a press release can result in multiple published articles about your firm and its products. And that can mean new prospects contacting you asking you to sell to them.