case study
you are the manager responsible for prospective new clients and you have visited Bolington Publishing PLC which publishes a small range of fiction paperbacks. The chief executive is Daniel Dunbar and he has asked your firm to make a proposal for the company's audit and other services.
During the initial meeting you have ascertained the following:
- The company turnover has increased by about 20 per cent a year for the last three years.
- Daniel is a dominating personality who is very ambitious.
- The company has recently paid very large sums to two relatively unknown authors for new book which Daniel thinks will be highly successful.
- Bolington has borrowed heavily on its overdraft limit as a result of the advances to the new authors. Daniel is in negotiation with a foreign bank for further finance.