The prevailing market in which Panera operated experienced 5% growth in 2006. Thus Panera’s strategy of growth was in sync with market conditions. Furthermore, by focusing on building a loyal clientele through quality breads and a menu that suits customers tastes, Panera tailored the strategy to strengths the company already possessed. Panera’s ability to create well crafted, predictive strategies and adapt well to changing conditions with reactive strategies indicated that Panera’s strategy was a dynamic fit to the company and market. Therefore, Panera’s strategy was a good fit for the company.