Empowerment increases morale, which is directly linked to achievement. Morale, accordingly, is
defined as the feeling a worker has about his/her job based on how the worker perceives himself
in the organization and the extent to which the organization is viewed as meeting the worker's
own needs and expectations. A higher degree of employee empowerment correlates directly with
a higher service orientation and acts as a perceptible differentiator in a crowded space called the
'brand world'.