Figure 4.10 The original website for the GPTMC which was hosted at www.gophila.
com. It is now available as an archive: http://archive.visitphilly.com/
In order to create an engaging and user friendly site, Happy Cog, a US based digital
agency, worked with the organisation to scrutinise data from both local and tourism
sources.
They needed to change perceptions about what Philadelphia had to offer and celebrate
its unique attributes. The website needed to:
• Be emotionally compelling.
• Encourage users to spend more time on the site to encourage them to book
trips and spend money in Philadelphia.
• Become more credible.