Determining the Promotional Budget “How much should a small business spend on promotion?” 1. Allocating a percentage of sales 2. Deciding how much can be spared 3. Spending as much as the competition 4. Determining what it takes to do the job
Determining the PromotionalBudget“How much should a small business spend onpromotion?”1. Allocating a percentage of sales2. Deciding how much can be spared3. Spending as much as the competition4. Determining what it takes to do the job