The Vanuatu Safaris Air Pass (formerly the Discover Vanuatu Pass) has benefited the rural areas that have few opportunities to generate cash. Developing small eco-tourism operations diversifies their economies, make new jobs, and generates tourism revenue. The coordinated marketing and promotion programme, with Island Safari of Vanuatu and Vanair, has led to an increase in the number of bungalows registered with VIBA and sold 50 passes monthly.