This is combine elements of global and multi-domestic strategy. Which means the balance of authority between the central office and business units, and the degree to which products and services are customized in order to accommodate tastes and preferences of local markets.GE is seeking to achieve both global efficiency and local responsiveness. This is simultaneous requirements for strong central control and coordination to achieve efficiency and local market responsiveness. GE develops home innovation to develop competitive position abroad. They also rapidly change technologies that are transforming the nature of organization and location of international production. To success in this industry, GE able to exploit technological forces, produce new products, drive innovation, build relationship, and duplicate the process in different national market.