There are various ways of entering the international market. Indirect and direct exporting is one way of becoming international. In indirect exporting involves selling goods to domestic export agents as a first step to become a player. In direct exporting companies open sales branch or overseas subsidiary. Licensing is another way of entering global markets; here company (licensor) enters into an agreement to allow another company (licensee) to sell and manufacture the product in the chosen market. Investment and risk level associated with indirect/direct exporting and licensing is minimal.