Thirdly, the CNTO has created
a trade advertising campaign to promote the new brand positioning to the U.S. travel community. Currently underway, it features "Ancient Treasures. Modern Wonders" and highlights the new China branding. It features some of the newer niches like Luxury Travel and Soft Adventure that had been available only
on a very limited basis until now.
In other words, "China Like Never Before." To view the video and the new advertising campaign, please go to www.chinalikeneverbefore.
com/branding.