In 1994, with talk shows becoming increasingly trashy and exploitative, Winfrey pledged to keep her show free of tabloid topics. Although ratings initially fell, she earned the respect of her viewers and was soon rewarded with an upsurge in popularity. Her projects with Harpo have included the highly rated 1989 TV miniseries, The Women of Brewster Place, which she also starred in. Winfrey also signed a multi-picture contract with Disney. The initial project, 1998's Beloved, based on Pulitzer Prize-winning novel by Toni Morrison and starring Winfrey and Danny Glover, got mixed reviews and generally failed to live up to expectations.
Winfrey, who became almost as well-known for her weight loss efforts as for her talk show, lost an estimated 90 pounds (dropping to her ideal weight of around 150 pounds) and competed in the Marine Corps Marathon in Washington, D.C., in 1995. In the wake of her highly publicized success, Winfrey's personal chef, Rosie Daley, and trainer, Bob Greene, both published best-selling books.
The media giant contributed immensely to the publishing world by launching her "Oprah's Book Club," as part of her talk show. The program propelled many unknown authors to the top of the bestseller lists and gave pleasure reading a new kind of popular prominence.
With the debut in 1999 of Oxygen Media, a company she co-founded that is dedicated to producing cable and Internet programming for women, Winfrey ensured her place in the forefront of the media industry and as one of the most powerful and wealthy people in show business. In 2002, she concluded a deal with the network to air a prime-time complement to her syndicated talk show. Her highly successful monthly, O: The Oprah Magazine debuted in 2000, and in 2004, she signed a new contract to continue The Oprah Winfrey Show through the 2010-11 season. Now syndicated, the show is seen on nearly 212 U.S. stations and in more than 100 countries worldwide.