When you plan to use a clinical study during an interaction with the HCP, key considerations when you Pre-Call Plan include:
• What results would be relevant to the HCP based on his/her practice?
• How can the study results be used to help achieve your call objectives?
• What potential concerns might the HCP have to recommending your product? How can you use the study to address these concerns?
• What should you emphasize about
the journal of publication, authors, or study design to increase the impact of your presentation?