7.1.1 ความสำคัญของการประเมินต้นทุนสำหรับการตัดสินใจ
1 To determine the pricing of the firm’s products.
2 To determine the other components of the marketing mix.
3 To determine the optimal output of the firm in the short run and the
relevant input mix.
4 To determine the optimal scale of operation of the firm in the long run.
5 To determine whether to accept or refuse an order from a potential customer
at a particular price.
6 To determine the impact of potential mergers and acquisitions on unit costs.