offline advertising can open new doors for you and your business, you just have to go about it correctly. Depending on your business or product, you are open to a vast range of advertising options, choose wisely and choose correctly. It doesn’t come cheap, but the ROI is great. The reason you see a lot of companies advertising offline is because they are reaching out to those “unreachable” people. I’ve checked out a lot of websites that I’ve seen in magazines that interest me and I can undoubtedly tell you that I’m not the only one.