In additional, Doi Tung coffee had owned 20 shops in Thailand, and its coffee was ranked among the top in the world. In Maxim Vershinin magazine’s interview part, Wincha Promyong, the Doi Tung Coffee Co’s president said that the independent coffee shops are becoming much more popular in Thailand, especially with the locals. Besides that, there were increasing amount of people choosing Doi Tung coffee shops over Starbucks in Thailand. Due to most of the customers who tried their coffee once, usually comes back again. As mentioned above, Starbucks’s consumers are mostly dependent on the middle- class, high society peoples, and the tourists. The ability of Doi Tung to increase attract foreign customers would be a potential risk for Starbucks. Now, there are around 8 percent of our customers which are foreigners according to the Doi Tung Coffee Co’s president. (Maxim Vershinin)