Video: Valentino Rossi’s web series comes to the end – here’s the final part for you to watch
This time the series takes a look at Rossi’s home town of Tavullia and talks to those who look after, among other things, the VR46 range of merchandise.
It’s an interesting look behind-the-scenes at the brand and the people who have managed to hang on the coat tails of the most successful racer of the modern era.
The fifth and final episode of ‘Valentino Rossi: The Doctor Series’; a collection of clips created to prize away some of the layers of one of the most famous and best-loved motorsport athletes of the modern age; a man that everybody sees everybody enjoys but perhaps few really know. ‘The Boss’ carries a double meaning. Rossi is not only the top dog in the premier class of MotoGP and has existed in that sphere since 2000 but he also heads up a hefty business sprawl of merchandise and distribution. ‘VR46’ has a stylish and functional HQ near Tavullia and is the base for an enterprise that also looks after many other interests. We speak to the people running a busy parallel existence for Valentino and find out how the Italian is creating a legacy and an empire designed to last when the chequered flag has long since dropped.