Canned Dreams, Inc. (CD), is in the food processing and packaging industries. Its product
consists of shredded, effervescent tilapia. CD has two main competitors. One competitor
is Packaged Promises Corporation (PPC), and the other is Wrapped Goals, LLC (WG). The
three companies confront similar sustainability issues in their operations, such as a
maximum sustainable catch of effervescent tilapia, operational efficiency issues (energy
consumption during processing and transportation, wastewater emissions, etc.) and
product issues (such as leftover packaging after consumer use and used crates). Each of
the companies is a member of the same trade organization, which purports to exist, in
part, to preserve the supply of effervescent tilapia. Recently, large retailers of shredded
tilapia have begun advertising their own sustainability efforts.