Advent of tourism
Individuals had been visiting the castle since the end of the 17th century[48] and this grew in importance through the 19th century. In 1858 Queen Victoria visited the 4th earl with great local celebrations. However by 1885 it would appear the visitors were becoming a nuisance as the earl closed the castle to visitors, causing consternation in the town. A local report stated, 'One day last week eight American visitors who were staying at one of the principal hotels left somewhat hurriedly in consequence of their being unable to gain admission to the castle'.[48] It soon re-opened again and by 1900 had a ticket office and was employing a permanent guide.[48] By 1936 Arthur Mee was enthusing not just that "these walls have seen something of the splendour of every generation of our [English] story", with rooms "rich in treasure beyond the dreams of avarice" but also that "their rooms are open to all who will".[49] The collection of armoury on display at Warwick Castle is regarded as second only to that of the Tower of London.[50]
Through the 20th century successive earls expanded its tourism potential until, in 1978, after 374 years in the Greville family, it was sold to a media and entertainment company,[51] the Tussauds Group who opened it as a tourist attraction. Tussauds performed extensive restorations to the castle and grounds. In 2001, Warwick Castle was named one of Britain's "Top 10 historic houses and monuments" by the British Tourist Authority; the list included Tower of London, Stonehenge, and Edinburgh Castle.[52] Warwick Castle was recognised as Britain's best castle by the Good Britain Guide 2003.[53] Around this time it was getting in excess of half a million visitors a year.[54]