Predictably the Internet is also an object of glorification by its technophile advocates. Time and again the public is informed that the Internet is transforming human life towards a more enlightened and creative existence. The public is constantly told that Big Data and the Internet of Things are about to revolutionize human existence. Claims that digital technology will fundamentally transform education, the way we work, play and interact with one another suggest that these new media will have an even greater impact on our culture than the invention of writing and reading.