As the saying goes, necessity is the mother of invention, and nowhere in the world is there more need than in underdeveloped and emerging markets. Social entrepreneurs worldwide are aggressively working to find ways to increase quality of life in these regions. One such entrepreneur is Saloni Malhotra, a young Indian woman with a dream to create sustainable advancement for the people of her beloved country.
India has made waves in the global economy with its re-ranked as the ninth largest economy in the world and the fourth based on purchase power parity, India has played a crucial role in globalization and the rise of emerging markets since economic liberalization in 1991. With a population of nearly 1.2 billion, it is not surprising that the people of India have become the country’s greatest asset. As outsourcing started to become popular with corporations in the Western world, India stepped up and made sure they were the front-runner in providing an educated workforce for lucrative industries such as computer software and technology, telecommunications, and engineering. However, the demographic disparity that had existed for centuries among the people in the region became more apparent with the emergence of prosperity in the urban areas. The growing job market within the large cities such as New Delhi, Mumbai, Bangalore, Kolkata, and Chennai caused an urban migration from the countryside. However, the already overcrowded cities could not support the entire population, much less give them a better quality of life, and so the chasm continued to widen