iRobot recognized that fewer and fewer American children went into STEM (science, technology, engineering, math) areas.Therefore, it launched the SPARK. (Starter Programs for the Advancement of Robotics Knowledge) program to stimulate an interest in science and technology. The program catered to students from elementary school to university. iRobot also initiated an annual National Robotics Week program to educate the public on how robotics technology impacts society. The first national robotics week was held in April 2010 in the Museum of Science in Bostion.