This raises a number of questions for management regarding location priorities: Should primary emphasis be on bolstering its domestic presence or on expanding internationally? If the former, should the company concentrate on adding more restaurants or on boosting sales within existing ones? If the latter, should it concentrate on entering new markets? (It is presently in only about 40 percent of which look most promising? should it concentrate on sales within existing markets? Are there markets in which Burger King under-performing Should it work on bolstering that performance? Or should it pull out of those markets to use its resources more effectively elsewhere? These are all location questions that dog managers in any company with international operations.