The Asahi Breweries Group has established the Medium-Term Management Plan 2012 as a priority milestone for the achievement of the
Long-Term Vision 2015. Our top priority for the three years through 2012 is to improve existing businesses’ profitability while aggressively
promoting new capital and business alliances. The policies for each business are outlined below
Overview of the Third Medium-Term Management Plan
Greater-than-expected profit structure reform and
successful global network expansion
From 2001 to 2009, the Asahi Breweries Group pursued a series
of three medium-term management plans. We implemented management
reforms and strengthened our financial standing in order
to improve Group competitiveness, and conducted M&As to enable
us to shift to a profit structure that relies less on the alcoholic
beverages business and more on other areas.
In particular, we adhered to two main business policies under
the Third Medium-Term Management Plan as we strove to carve out
a new growth path for the Group. The first was to generate stable and