14. Where did the stylist stand while you walked to the store?
( ) Front area of store ( ) Center area of store ( ) Inside area of store such as cashier/stock room
Remark : The ideal area will be from store front to the center of store
15. Did the stylist greet you with the sentence "Levi's Sawasdee ka/krap" within 30 seconds?
[ ] N/A ( ) Yes ( ) Yes, but later than 30 seconds as all are busy with customers
( ) No, stylist was not busy with the customer but he/she did not greet me
N/A if all stylists were busy with other customers.
16. How did the stylist greet you?
[ ] N/A ( ) With smile ( ) With eye contact ( ) With a greeting [but different from the above]
N/A if there was no greeting
Please write down what staff did/said when greeting you
17. How long did it take for the stylist to greet/acknowledge you after you approached the counter/boutique?
( ) Within 2 mins
( ) More than 2 mins but he/she informed that he/she will come back after finish serving the prior customer
( ) More than 2 mins
Comment if you choose more than 2 mins
18. What was the first thing the stylist mentioned to you?
( ) New Arrival ( ) Membership “Loop Card” ( ) Hot item/Best Seller in store ( ) Nationwide Promotion
( ) Customer’s Need ( ) Last Chance to buy ( ) End of Season Sale/ Discount Promotion
( ) You had to ask because stylist kept quiet/ not approached/were ignored
19. Which fit did stylist recommend you for straight leg?
[ ] N/A ( ) 501 ( ) 504 ( ) 505 ( ) Others, please specify _________
Lady shoppers please select NA. Male shoppers: please ask for Straight and Slim leg fitting
If other cuttings are recommended, please indicate.
20. Which fit did stylist recommend to you for slim leg? [ ] N/A ( ) 508 ( ) 511 ( ) 513 ( ) 522 ( ) 541 ( ) Others, please specify _________
Lady shoppers please select NA. Male shoppers: please ask for Straight and Slim leg fitting
If other cuttings are recommended, please indicate.
21. For Skinny leg, which curve ID did stylist recommend to you?
[ ] N/A ( ) Slight Curve ( ) Demi Curve ( ) Bold Curve
Male shoppers, please select NA. Female shoppers: please ask for Skinny leg and Legging
22. Which type of legging did the stylist recommend to you?
[ ] N/A ( ) Legging ( ) High rise skinny
Male shoppers, please select NA. Female shoppers: please ask for Skinny leg and Legging
23. Was the stylish able to explain the differences between Slight Curve or Demi Curve or Bold Curve ?
( ) Good explanation ( ) Fair explanation ( ) Less understand about curve ID ( ) Still don't know what is curve ID
Male shoppers, please select NA.
24. Did the stylist give clear explanation about each fit [Straight and Slim for male/ Skinny and Legging for female]?
( ) Yes ( ) No
25. If you had chosen “Yes” to the above question, did the stylist give you the product information clearly?
[ ] N/A ( ) Excellent ( ) Good ( ) Average ( ) Poor/not clear
26. Did the stylist give the following points while explaining about the products?
( ) Colors ( ) Fabric ( ) Design such as inspiration, collection, etc.
( ) Special techniques such as handscraping, damaged or production process ( ) None of above
27. Was the stylist able to explain about the differences between 501 classic and 501CT?
( ) Yes ( ) No
Select Yes if the stylist mentioned the 3 below points:
Front Rise - 501CT is longer
Thigh - 501CT is wider
Leg Opening -501CT is more tapered
28. Did the stylist give clear recommendation about the 3 different ways of wearing 501CT?
( ) Yes ( ) No
Select Yes if the stylist mentioned the 3 below points:
1. Down Sized
2. True to Size
3. Up Sized
29. Was the stylist able to explain to you about the promotion and/or the current campaign?
( ) Excellent, it was clear and convinced me to make a final decision to purchase according to the promotion/campaign
( ) Good, it was simple and easy to understand ( ) So-so, I had to raise questions to get a better understanding
( ) Not good at all/ Poor
30. When you asked the reasons why Levi’s is more expensive than other brands, how did the stylist reply?
( ) History ( ) Production process ( ) Special techniques of making jeans ( ) Crafted products ( ) Innovative
( ) Sustainability ( ) Quality Control ( ) Quality of materials ( ) None of above/ can’t explain