Examples of MarCom activities that support an objective
of developing thought leadership include:
Identify all key opinion leaders that share your ideas or whose ideas implicitly
support the approach upon which your technology is based.
Produce a whitepaper that discusses the potential of your technology or your
product.
Get mentioned as a unique/leading technology by key influencers/opinion
leaders in your technology segment.
Be invited to deliver a presentation at a specific industry trade show.
Establish a blog that regularly covers key topics of interests to your target
customers. Remember to include links to other blogs in your field to maximize
your search engine exposure.