The concept of trust is of great importance in the process of the adoption and expansion of electronic commerce.Ane-businessbyensuringbuyer’strustachievestoincreaseits profits and therefore its viability. The acquisition of this trust is to be fulfilled by the implementation of several strategic measures. The buyer develops emotions of uncertainty, and as a consequence, he/she is discouraged to buy. Through the implementation of security measures the perceived risks can be reduced. Security measures are essential for the development of a secure environment in which online transactions will be conducted, and in parallel they can help in the adoption of online shopping.