tional M. Consider two data points. First,
30% of U.S. consumers say they begin their
online purchase research by going to Ama-
zon for product information and reviews;
second, studies commissioned by Google
have found that shoppers consult io.4
sources of information, on average, before
making a purchase. Voracious information-
seeking has become deeply ingrained in
many consumers, and we can envision no
scenario in which they will see traditional
marketing as a better provider of product
information.
The sources of 0 change rapidly. New
review sites and game-changing technolo-
gies can suddenly appear. For instance,
consumers who use smartphone apps such
as ShopSavvy to compare prices can mini-
mize the weight of M on their decisions
even on Black Friday. The idea that a new
website or app can undercut years of care-
ful messaging may be deeply frustrating to
marketers—but it is a reality they must face.
As the influence mix evolves, success will
come to companies that can closely track
the sources of information their customers
turn to and find the combination of mar-
keting channels and tools best suited to the
ways those consumers decide. V
tional M. Consider two data points. First,
30% of U.S. consumers say they begin their
online purchase research by going to Ama-
zon for product information and reviews;
second, studies commissioned by Google
have found that shoppers consult io.4
sources of information, on average, before
making a purchase. Voracious information-
seeking has become deeply ingrained in
many consumers, and we can envision no
scenario in which they will see traditional
marketing as a better provider of product
information.
The sources of 0 change rapidly. New
review sites and game-changing technolo-
gies can suddenly appear. For instance,
consumers who use smartphone apps such
as ShopSavvy to compare prices can mini-
mize the weight of M on their decisions
even on Black Friday. The idea that a new
website or app can undercut years of care-
ful messaging may be deeply frustrating to
marketers—but it is a reality they must face.
As the influence mix evolves, success will
come to companies that can closely track
the sources of information their customers
turn to and find the combination of mar-
keting channels and tools best suited to the
ways those consumers decide. V
การแปล กรุณารอสักครู่..
![](//thimg.ilovetranslation.com/pic/loading_3.gif?v=b9814dd30c1d7c59_8619)
tional M. Consider two data points. First,
30% of U.S. consumers say they begin their
online purchase research by going to Ama-
zon for product information and reviews;
second, studies commissioned by Google
have found that shoppers consult io.4
sources of information, on average, before
making a purchase. Voracious information-
seeking has become deeply ingrained in
many consumers, and we can envision no
scenario in which they will see traditional
marketing as a better provider of product
information.
The sources of 0 change rapidly. New
review sites and game-changing technolo-
gies can suddenly appear. For instance,
consumers who use smartphone apps such
as ShopSavvy to compare prices can mini-
mize the weight of M on their decisions
even on Black Friday. The idea that a new
website or app can undercut years of care-
ful messaging may be deeply frustrating to
marketers—but it is a reality they must face.
As the influence mix evolves, success will
come to companies that can closely track
the sources of information their customers
turn to and find the combination of mar-
keting channels and tools best suited to the
ways those consumers decide. V
การแปล กรุณารอสักครู่..
![](//thimg.ilovetranslation.com/pic/loading_3.gif?v=b9814dd30c1d7c59_8619)