1. They are digitally popular, but

1. They are digitally popular, but physically awkward
Generation Z are most comfortable with people behind the screen. Generation Z choose chat apps or text over face-to-face contact. They also think that popularity on social media is essential for their life.
2. Mobile phone is their lifeline
Generation Z loves searching informations, products, and brands on their gadgets.
3. They are discerning online
Even though they receive plenty of information online, they are more skeptical than you think. I trust information friends share on social media”. Yes, they are quite careful not to fall for the bait.
See: Early Bird: Getting to Know Generation Z’s Future Careers
4. They are digitally responsible
Malaysian Gen-Z thinks online privacy is a top concern. It is the social issue they concern the most from being active Internet users.
5. They believe they will save the world
Turns out, online privacy is not the most important social issue for Malaysian Generation Z. They are also care about environment, freedom of speech, and robbery. Thus, they don’t expect you to see them as villains. Instead, 65% of them say they want to make a difference in the world. We should see them as the heroes, since they think it is good to stand for something.
Growing up in a time of awareness on social issues, Malaysian Gen Z has a strong desire to get involved. They are more likely to support businesses that serve a higher purpose.
6. They suffer from perpetual child syndrome
Generally grew up in a healthy economy, 64% of them admit that they live better lives than their parents generation. However, the easy life increases Malaysian Gen-Z in stress and disappointment. Despite being closer to their parents, they are used to living an easier life. Thus, they find it more difficult than their preceding generations to handle stress and disappointments.
7. They are confident and knowledgeable
Living in the era of fast-changing technology, they became creatures of confidence. 75% of them are confident with their decisions. Their roar is heard with higher influence on important decisions.
Also, with the information at their fingertips, they think that they are smart and always in the know. If they have a desire to learn and advance their education, it is likely that Gen-Z will be the most knowledgeable generation we have ever come across.
8. They prey on content
Malaysian Generation Z is thirsty with online contents, especially video contents. We can consider that Gen-Z is content-follower.

Some examples of people born in Generation Z:
Shiloh Jolie-Pitt, Suri Cruise, Blue Ivy Carter, Brooklyn Beckham, Apple Martin.

ผลลัพธ์ (คลิงออน) 1:

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