K-pop megastar G-Dragon has teamed up with the leading K-Fashion brand 8 Seconds, part of the Samsung C&T Fashion Group, for a groundbreaking collaboration. The BIGBANG member and solo performer has never worked with a Korean fashion label before, and has spoken of his delight in launching two G-Dragon-themed 8 Seconds ranges, 8 X G-Dragon and 8 X GD’s Pick.
The star has been working behind the scenes with 8 Seconds designers and merchandisers since April this year, and personally contributed to the creative and production process.